CONTEMPORARY VISUAL CULTURE
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Mode of creating entertainment,
During the Covid situation
The situation in which Industry was before Covid.
•One of the biggest films were going to get released during this yr. which had a lot of investment like Suryavanshi, 83, Master, Batman.
•Already bookings for the crew to do outdoor shoot needed to be canceled.
•Many of the work especially the props and the studio are rented which is a problem for everyone now.
•Warehouses have already a bit occupied.
What happened over the time when lockdown continued?
•There was a very certain shift as the theater was closed so as a desperate measure people have to shift to OTT for the launch.
• OTT platforms thrive, movie theatres struggle. Which started as temporary gain for streaming services but now has developed to the face that many people are accepting it
•OTT growth was marked as over 75% for Indians subscription. And considering the second biggest populated country in the world, I think that’s a big number.
•The growth and increase in the viewers come with a diversity of people because of which there is an engagement on the content which was already made previously.
The viewers and creator both knew the limitation and still, everyone tried to experiment with the way of presenting the content and still enjoy something at their home.
We have a misconception about a few things we see. Considering that they might be graphics or computerized.
We need to understand that previously there are many such sets that are filmed by making a complete physical set so the artist gets a feel and the performance goes very realistic when it's seen on the screen.
We have a misconception about a few things we see. Considering that they might be graphics or computerized.
We need to understand that previously there are many such sets that are filmed by making a complete physical set so the artist gets a feel and the performance goes very realistic when it's seen on the screen.
